American television personality, entrepreneur, and author Wally Amos has a fortune of $20,000. The Famous Amos chocolate chip cookie brand was founded by him. In addition, he has penned ten novels.
He was born on July 1, 1936, in Tallahassee, Florida. He was reared there till he was 12 and relocated to New York City with his aunt Della Bryan following his parents’ divorce. Wally’s aunt Della taught him how to make chocolate chip cookies when he was a kid. With no formal education, he decided to join the United States Air Force after failing his senior year of high school. During his time in the military, Amos received his GED at the Hickam Air Force Base in Honolulu, Hawaii, where he also served.
At the William Morris Agency in New York, Amos became the agency’s first African-American talent agent, representing Diana Ross & The Supremes (Sam Cooke, Marvin Gaye, and Simon & Garfunkle) and other artists. Amos began to recruit fresh talent and clients by giving them his baked chocolate cookies and inviting them to a meeting with him.
Wally Amos opened a cookie shop in Los Angeles, California, in 1975. Marvin Gaye and Helen Reddy loaned him $25,000 to start his firm. In March of 1975, the first Famous Amos cookie shop debuted in Los Angeles. Within five years, the cookie shop and Amos became household names, and their popularity skyrocketed. “Latka’s Cookies” was an episode of the television show “Taxi” in which Amos featured as himself.
Famous Amos made $12 million in sales in 1982. That’s around $30 million in today’s dollars.
Wally Amos was in high demand as a motivational speaker and author at this time, and he was being hired all across the country. Sadly, this would be the company’s greatest moment of success. In only a few short years, the company’s sales plummeted and it went into the red. In an effort to keep the firm viable, Wally sold off interests at various points. He had to sell the Famous Amos Company in order to launch The Uncle Noname’s Cookie Company, which he renamed as Uncle Wally’s Muffin Company in 1999 after a legal battle with Lou Avigonne. More than 3,500 retailers sell the low-fat muffins across the country.
At some point in 2014, Amos restarted his cookie enterprise in Hawaii with the name The Cookie Kahuna, which was tragically short-lived. Chocolate chip cookies are also available in a variety of flavours, including pecan and macadamia nut chocolate chip cookies. In 2019, KSNV-TV in Las Vegas referred to Amos as “The King of Cookies.” The Great Cookie Comeback: reBaking Wally Amos, a Jeff MacIntyre documentary on Amos’ life, to be published in 2020.
Ventures Outside of the Company
Wally Amos was connected to Literacy Volunteers of America by old friend and publicist of Amos’s John Rosica. During his time as a volunteer, Amos has worked with hundreds of individuals, teaching them the basics of reading. He has subsequently become a champion for adult literacy. With the help of Kentucky Education Television, he began presenting “Learn to Read” in 1987 with the purpose of teaching other adults how to read.
Life at Home
Christine Amos-Harris has been his wife since 1979. Before she was famous, she worked with him on the packaging for Famous Amos. Michael, Gregory, Sarah, and Shawn Amos, a talented blues musician, are the couple’s four children. From 1977 through 2018, the family called Hawaii home. In 2018, Wally and Christine moved to Columbia, SC.
Breaking: Wally Amos
Wally Amos started a GoFundMe campaign in March 2017 to seek money to assist him get his finances back on track. For Wally’s Cookie Kahuna, Wally Amos appears to have gone bankrupt according to footage on the page. He says that he can’t afford to pay his rent and buy food without money. The GoFundMe has set a $50,000 fundraising target.
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